Sunday, November 08, 2009

Ricky Warren and Reader's Digest No Longer Partners In Theological Crime

Quote:

Less than a year after its launch, the quarterly magazine will release its last print issue in mid-November before going to an all-digital format. Issues in 2010 will be posted online, free of charge on www.purposedriven.com. The content will be operated solely by Warren’s Saddleback Church in Southern California.

“Our biggest discovery was learning that people prefer reading our content online rather than in print because it is more convenient and accessible,” said Warren, who noted the online format will make the content available to a wider international audience that could not afford the subscription fee.

End quote.

~Source

That's PR code for "We couldn't sell enough garbage PDL magazines."

No comments: